[00:00:00 – 00:00:09] Nitin Bajaj

Hey everyone. Welcome to the industry show. I’m your host Nitin Bajaj. And joining me today is Jeet Kumar. Jeet, welcome on the show.

[00:00:09 – 00:00:17] Jeet Kumar

Thank you for having me. Nitin. I’m so looking forward to this conversation. It’s honestly such a privilege and I’m grateful for the opportunity.

[00:00:18 – 00:00:23] Nitin Bajaj

We are so grateful to have you here. Jeet, let’s start with a big question. Who is Jeet?

[00:00:24 – 00:01:11] Jeet Kumar

Yeah. So I’ve been researching that for myself for a long time. Who is Jeet? Now I can answer this question to you with regards to what I do, who I have become. But I’ll give you what I found about myself. I’m a human being who is a possibility. So I’m a possibility of love and compassion and leadership and contribution. I live my life through those lenses. Everything that I do, everything that I see with regards to is love present when I show up, what shows up. So who I am is a possibility of love and compassion and leadership and contribution. That’s who I am.

[00:01:12 – 00:01:54] Nitin Bajaj

You’re also a very thoughtful person, someone who’s very humble, very down to earth, very transparent and many other things. But in your humility you keep all of your accomplishments, all of your success just locked up in the trunk. But let’s try and unearth some of those successes that you’ve had. Let’s talk about intimatech. Tell us more about what is it and more importantly why and how you started it and where things are today. You’ve grown it to a successful enterprise. So give us a sense of the size and scale.

[00:01:54 – 00:05:59] Jeet Kumar

Thank you Nitin. So In Time Tec got started in 2009 and we stand for creating abundance. In fact, creating abundance is trademark buy in time tec. It’s a two letter word that way. But it really not started in 2009. It started back way back in my childhood. So every entrepreneur has a story, every entrepreneur has a dream for which the entrepreneur really pursued this enterprise. For for me it goes way back to my childhood. I grew up in India, a small town. In those days it was village. Now it has become town in Rajasthan in Bharatpur district. Now it is a different district also too. So it’s a triangle, golden triangle. If you take between Jaipur, Delhi and Agra and if you take the center of it, that’s where I was born and raised by a single mom. Why single mom? Because my father passed away when I was two years old. I lost my father and I had four sisters. I was the only boy. And so you could imagine those who understand India, life was not easy. Life was not fun. Life was full of Scarcities. I’m 71 born. So it was 74 when my father passed away. My mom was 29 years old when she faced that challenge. She was widow with 5 kids from 9 years 7 5. I was 2 and 9 month old. So 9 years to 9 months old a lady who never went to school. And so much illiteracy and so many challenges, adversities and scarcity. So I used to wonder n that life can be better for me and better for others if I wanted to play cricket. But I didn’t have an opportunity because I didn’t have a battle at the end of the gears. I wanted to go to school, but there was no school. I just used to go in someone who has a stopgap arrangement kind of a makes shift school. It used to bother me. It used to get me into my heart and my thoughts and it made me a little angry human being. I was passionate, responsible, hard working. And so I got to engineering college. I did my undergrad from nit Jaipur in 95 and I got an opportunity to come to the US in 99 and I was all set. I started my career with hp. But that childhood dream, the dream to what life can be better for me and better for others, my life was all set by by then. And so that drove me nuts. And that really started my journey of entrepreneurship at In Time Tec. So I left HP in 2009. I hired four employees. I started this company from scratch and that those four employees now we have more than thousand employees worldwide. We have eight offices globally. It is in a public space by the way, we are nine times inc. 5000 one of the fastest growing privately held company in America. We did $36 million top line. We have 150 employees ish in Boise, Idaho. That’s where I live now. And so I came here. Kids were born, so that’s where we are. But it all comes down to why we exist. The question which you ask profoundly who is cheap? And I can also extend that to who is In Time Tec? And In Time Tec is a source and resource to creating abundance. And abundance. I define that as a creating opportunities for those who want to have opportunities but don’t have opportunities. That’s what it means to creating abundance. And that’s what you are doing, Nitin. Creating opportunities for a lot of people like me to come on a show and on this conversation, a podcast to share this story. By the way, this is an opportunity to extend this conversation to a lot of people so I get inspired I get excited when I meet with people like you and I get a chance, an opportunity to talk about creating a pundits.

[00:06:01 – 00:06:57] Nitin Bajaj

Again, congratulations to you and your team for all of the continued success but also kudos to you for remaining grounded to the why. What got you started? What gave you that motivation, that inspiration. And I know when we have talked previously you have been very transparent about your journey from anger to compassion and also gone on to help others make that journey. So again, really thank you for being who you are and being vocal about the challenges you faced and how you were able to transform that into becoming extremely successful. Now, amongst the many things you go through and deal with, I would love to hear from you. Having overcome so many challenges, what’s the one challenge you’re facing today?

[00:06:58 – 00:10:04] Jeet Kumar

Yeah, I think if you think about my own life, I think I’m so fortunate, so blessed. Like a kid who grew up in a small town village, no opportunities, nothing to be a source and resource for our enterprise like In Time Tec and being in this role. And by the way, for your audience viewers, not that I make a big deal, but like I’m president, CEO and founder of In Time Tec and you can look me look up on LinkedIn and do a few things about that and I’m more than happy to talk more in case I can be any source of resource for anybody. But coming back to the challenge, I think for me personally I’m all set. I have lived many ways. Family set, kids are set, everything. My challenge comes from the place called Creating Abundance should not only be for that many people. It should spread, it should extend, it should expand. And so by virtue of my goal and commitment as not, oh, I need to achieve those goals and objectives, but it’s a commitment and a possibility that I should be showing up every day to create that. So my biggest challenge is resources. So resources can be two kind of resources. One human. How do I translate and transfer this all what I stand for to other people. So this conversation of creating abundance, live through, live now for sure, but live beyond my life. How do I create so wrote books and everything. So in a specific way, how do I create new CEO next CEO of this company? Because I’ve seen India, I’ve seen the us, I have offices, eight offices worldwide. How do I clone, cheat and have another leader in our leadership team which is inspired and creating this possibility for other human beings. Resources number two, money is not something which I care that much, but how do I have resources so that eight offices become ad offices worldwide? One of the things that I’m taking on right now that In Time Tec should exist in every state of the country. In the United States of America, we have opened up eight offices this year only in various states. My goal is to extend it to 50 states, eight offices worldwide from Australia to Colombia. I’m looking at it like right now we are not in our continent of Africa right now. How do we open up the office? We are not in Canada. So those are some of my challenges right now. How do I extend and expand this conversation? What we have achieved is wonderful and great, but it has a lot more gas in its tank. I have a lot more gas in my tank. I want to put to that work and how do I create those possibilities for other human beings?

[00:10:04 – 00:10:19] Nitin Bajaj

I love that you’re just getting started. That’s amazing. Now on the flip side of challenges come opportunities and you maybe hinted at some of those, but if you were to call out the one that you you’re most excited about, what would that be?

[00:10:20 – 00:12:16] Jeet Kumar

Yeah, I think we just launched a platform in In Time Tec called Data inside AI Platform. And so everybody’s talking about AI and AI is the future and everybody has this AI strategy. But for me I’m so excited about for two reasons again primarily that humans should be focusing on creation like you and I are talking. AI bot cannot talk like this. This is a hard to conversation. It can repeat the conversation, right? We can use and add it and other things. But this creation conversation is not possible through AI. So if we can hand over the repetition and automation to AI then what is left for human is to create hard to heart connection a conversation a create possibilities. So I’m excited about that. Second, I’m excited about that. That’s going to create opportunity for our company. Because this Data inside AI platform is an agentic AI builder using enterprise data without copying the data. And I can. A bunch of things are out there but N is one of the things which people have been using for agentic AI. But the platform is anatn on steroid I’m so excited about because it has already created so many things for our company and for other human beings. So it will allow me to create the resources that I just talked about to financial resources, human resources, those who are going to get freed up from sales, marketing, finance, hr, everything they are going to do the AI automation will take care of it so the humans can really pursue their dreams. And also it’s going to create a lot of money that we can put to work. So I’m so excited about that possibility.

[00:12:16 – 00:12:56] Nitin Bajaj

Super Exciting. And you’re exciting me to get to learn more about what you’ve been working on. So we’re going to park some time away for that now as we look forward into what’s coming in the future. I would love to take this opportunity to have you pause and reflect and I would love for you to share two moments from your career in life. One where things did not work out as you had expected. There was disappointment, there was failure, there were lessons. And another instance where things exceeded your expectations and there was success beyond your imagination.

[00:12:56 – 00:15:25] Jeet Kumar

Yeah. So one of the things that I have lived with this mantra call you never fail, you just fall down. So in my world, I fall down. Not absolute, because failing is absolute, but falling down is a process. So I have fall down many times in my life. But since you asked me one incident I will share about that. It was way back in 2014. So we started this company in 2009. We got to about $3 million top line in 2014. And one of we call our clients as partner. It was based out of France. And that partner, client partner. We used to have 80% of our business through them. $2.36 million out of $3 million. It was coming from that one company in that relationship that we had because we were just all in. I was in the US we were selling that company’s product on the US side. We were on the R and D development team back on the India side. So we were all in with that company. And what we found out after a few years working together. We started about 2011. That relationship was not there to sustain to the extent that became a bit of abusive relationship where because a partner client says my timeline I will decide how many resources my scope and you can’t say much. And you need to do what I’m asking you to do because I write on this piece of call paper called check, I give you money, you shut whatever, shut the up whatever and then do whatever I’m asking you to do. So Nijit, I vividly remember it was April 2014. I went to Paris with few other folks in our company and we had a meeting that day and he was pounding the table and blah. And I had about 70 employees by then back in India here about 15. And I pretty much told we are not doing it, I’m not doing it, we are not doing it. And done. And Nitin, you can imagine entrepreneurial dream creating company employees and lost 80% revenue.

[00:15:25 – 00:15:26] Nitin Bajaj

Wow.

[00:15:26 – 00:16:39] Jeet Kumar

In that moment. But I took a stand if I’m true to creating abundance, suffering Cannot be right. I talk about suffering is optional is one of the. It’s optional. I took a responsibility. So our company came down from $3 million to less than a million dollars in 2014. Like five years in the entrepreneurial journey and we are still less than a million dollars because of. But we took it on from there and to what I just shared in 2025 where the company is. So one thing did not work in those days which no blessing in disguise we call it. Like every breakdown is a possibility of breakthrough. What did not work for me in that moment was how do you really establish your operation of five years and giving your life to it and not able to not get it going. I was scared, really. I was fearful. I was little taken aback. But I was just so clear that this is the right thing to do. It is not something which I would like to live my life with. And therefore I was ready to lose everything but not ready to sell my soul. And so that’s what I would say.

[00:16:40 – 00:17:34] Nitin Bajaj

I love that. I love the clarity but also that determination. Because with that clarity you knew you’re going to make things difficult but also very easy when you’re not making compromises. Things do become difficult, but at the same time they almost counterintuitively also become extremely easy because you’re not stuck with having to make these choices. You know exactly the choice you will make every single time. So I applaud you for standing on your ground and choosing your morals and your principles and not falling into the trap of being a successful entrepreneur that has to have revenues. And I can’t even imagine the pressure having to run payroll for almost 100 employees. That’s massive.

[00:17:35 – 00:18:14] Jeet Kumar

I remember Nitin that night I sent probably 200 messages on LinkedIn. Everybody, do you have any project for us? Do you have work for us? I was literally went for on those days called Odesk. Now it’s upwork. Can we have a find some project for our people? I literally not bagged in front of people but pretty much create like I was begging in front of people. Can you? Because I was so clear about as you share that this relationship has to end and new creation has to start. And I’m so glad. I’m so glad we did that and everybody’s glad now because we would have not been a fraction of it had we not taken that bullet on our channel.

[00:18:15 – 00:18:33] Nitin Bajaj

And in many ways the choice you made was do I continue to be comfortable in this revenue stream that I have or make the right choice. It’ll be uncomfortable in the short term extremely, even painful. But it’ll unlock us to greater and newer heights.

[00:18:35 – 00:19:00] Jeet Kumar

So that’s one. And the opportunity like where we exceeded. I think you could say the same thing about what I’m sharing about. I didn’t know that we could be $35 million company next 10 years that day. So maybe it’s both sides of the same. Something which did not work to something which really exceeded all the expectations. The same example might apply here for both the questions.

[00:19:00 – 00:19:30] Nitin Bajaj

True. And I think the one beautiful thing about the journey of entrepreneurship is you learn so much about yourself that you probably wouldn’t have otherwise. The moments when you get challenged, the moments where you make these choices and decisions that put you through these tough times really also you find a new you or you go deeper into who you are. So it’s just beautiful. Now switching gears. What do you do for fun?

[00:19:31 – 00:21:04] Jeet Kumar

Yeah, so I am a. I’m a record guy, right. Throughout my life I play a lot of cricket by the way. So I used to play tennis, squash, racquetball, all that stuff. And 2017 my shoulder started bothering. One of the tendon was tear so I had to repair it with arthroscopic surgery. So eight years ago it’s all good. So I stopped playing. But lately I found and discovered my love for rackets again through pickleball. So it is like there’s a flying pickle and we like. In fact tomorrow we have a whole group which goes and play on Friday as an employee like at in time tag we have a group at work which we go and play and we book courts and we just hit some balls. So that’s one thing which I do play pickleball. Another one, I go for a walk with my wife Biju. She and I, we are empty nesters now. Our kids are in college and so we just go for a walk and Saturday, Sunday 45 mile walk is what we do together. Read books, quite a few books, all kinds of books but particularly self discovery, leadership, those things which I do. Another one, I’m just getting older now say I’m 54 this year but I found one game like pickleball, like this but another one I play quite a bit on chess.com chess. So that is my paradise. Sit down old man’s game and walking around playing which I can really play for a long time. So those are some of the things which I do.

[00:21:04 – 00:21:12] Nitin Bajaj

That’s amazing. You mentioned books. I would love for you to share one book and if you have one, a podcast that you like to listen to.

[00:21:12 – 00:21:33] Jeet Kumar

Sure. I Think I’ll talk about book. And I have multiple podcasts which I can talk about. But let’s talk about book. I know there’s one book, many books which I’ve read throughout my life. But the book that made me cry, it touched my heart at a different level. Called the Man’s Search for Meaning.

[00:21:34 – 00:21:34] Nitin Bajaj

Yes.

[00:21:35 – 00:22:46] Jeet Kumar

And it was World War II. And talking about everyone has a choice, the stimulus and choice and how he described his state of suffering, and yet he was never suffered. The numbers was like, you are a number. You want to be in the center of this. All the sheep like you humans are like sheep and you are like, it’s cold, it cannot be outed because you’ll send to a get shambar and you have a half press of bread with a little soup. And so give me a perspective about life. Who am I to complain about anything? When he did not, he in fact transformed and freed up his capital, right? Yes, we have been blessed. I’ve been blessed. And so when I read that book, first of all, it made me cry. Literally, like you watch movie and you get cry. But when reading, it brought tears to my eyes. Plus it gave me a foundational perspective for the rest of my life. What to complain about. There’s nothing to complain about. Life is such a blessing. So that’s a book which I highly recommend for people to read for various reasons, but Men’s Search for Meaning is one of my top ones.

[00:22:46 – 00:22:57] Nitin Bajaj

Love that. Now onto my favorite part of the show. We call this the one line life lessons. Jeet, I would love for you to share your life lessons with us.

[00:22:57 – 00:24:15] Jeet Kumar

Sure. So the first one which I share in the conversation also the suffering is optional. One can choose, right? So suffering is optional. Life is too short. I’ve been thinking about that, by the way, because I just wanted to write that up and share. So life is short, by the way. These mostly go to life lessons for me because that’s who I am. So suffering is optional. Life is short. Live it fully. One of the things which I have seen in my life, there was no money. I had so something about money, which I say, money is required to live, but love is the reason to live. Love that I just simply love because of love that I have. I’m responsible for my peace and happiness. No one is. I am responsible for peace and happiness. So that might be fourth. So life, suffering is optional. Life is short. Live it fully. Money is required to live and love is the reason to live. I’m responsible for my peace and happiness and life should not be lived as a repetition. Life is a game of iterations. So I iterate myself every year not repeat one year that I live for next 30 years. So life is a game of iteration, not repetition.

[00:24:16 – 00:24:42] Nitin Bajaj

Love that Jeet. Thank you so much for making the time to share your journey, your story and your life lessons. Congratulations again on the continued success and I know you’re just getting started, so really wishing you well and the team to continue to go from 8 to 80 to 800 and would love to bring you back on and share about more of your successes.

[00:24:42 – 00:25:16] Jeet Kumar

I would love to be back anytime Nitin and I appreciate the opportunity and not to put you on pedestal, but I want to acknowledge you for doing what you do, for having people like me on this show and let us share our stories. Because stories needs to be shared. They create possibility for other human beings. So thank you for doing what you do and I really appreciate the opportunity and for viewers and listeners, thank you very much. Time is essential. Time is what you have. So thank you for giving your valuable time to this conversation. And once again, thank you for having me.